More sponsors means more work for TKR crew
By TEX RIGGS
Things are picking up here at Team Kelly Racing. We’ve
got three new sponsors onboard. I have to give Calvin
and the rest of the suits credit.
Sponsors make the tire go round.
Exide, the battery maker. We have Supercuts,
the haircutting franchise. We’ve got Gillette
Fusion, which is a five-bladed razor.
I guess our sponsors figure, “If your car won’t
start and your hair’s too long and your whiskers
are tickling your ears you’re probably a Team
Hey, why not? Those are my kind of people.
For the crew, adding new sponsors means extra work.
It’s the kind of extra work you enjoy.
Means you get to race another week.
Sometimes you have to change the car’s paint
scheme. That means removing all the decals, going out
back, throwing on a fresh coat and then baking the new
paint onto the car.
When that’s done, Billy and I lay the decals.
Calvin usually supervises to make sure they’re
Sponsors who pay top dollar get the hood. Other sponsors
get the sides or quarter panels.
We’re not talking small potatoes either. Back
in the day a year supply of beer and a couple checks
that didn’t bounce got you the hood. Now the hood
goes for more than $10 million.
Secondary sponsors pay up to $1 million.
There are some weeks we are so close to running white
that Calvin actually makes up sponsors to help us look
good. These “sponsors” would always look
and sound suspiciously like real sponsors.
Gee, that was a great race Joe. What do you say we go
down to the seashore and knock back a few Miller Lighthouses?
We have real sponsors now.
(Tex Riggs is the senior crew chief for Team Kelly