The Award-Winning Animated Series About Life, Family and Racing
The Kellys
Privacy Policy

Last Modified January 5, 2006

This website and the various content, features and services offered on this website (collectively, the “Site”) is owned and operated by Sportsblast, LLC (“Sportsblast” or “we”). Sportsblast recognizes the importance of online privacy to our users, so we have established this Privacy Policy to let you know what Personal Information (as defined below) and other information we may collect from you on the Site and how we may use and share that information. Please take a moment to review the terms of our Privacy Policy. By using the Site, you agree to accept the terms of our Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use the Site. Except as provided in the “Your California Privacy Rights” section below, this Privacy Policy applies only to information that we collect on the Site and does not apply to information which we may collect by other means.

Your California Privacy Rights

The following only applies to California residents who have an established business relationship with Sportsblast.

If we collect your name or other Personal Information from you (whether online or offline), we may occasionally make that Personal Information available to our affiliated companies or to third party business partners or sponsors (such as our co-promoters or sponsors for a sweepstakes that we run on the Site) for their direct marketing purposes, so that they can let you know about products or services that we believe will be of interest to you. If you do not want us to share your Personal Information with these companies for their direct marketing purposes, please click here. Your opt out request will be processed within thirty (30) days of the date on which we receive it. For more information on how your Personal Information is collected, used and shared, please read the remainder of this Privacy Policy.

Personal Information

Information We May Collect
Personal Information means any information that may be used to identify an individual, including, but not limited to, a first and last name, a home or other physical address, a phone number or an e-mail address. In general, you can visit the Site without telling us who you are or revealing any Personal Information about yourself. However, in order to access certain information, services or features that may be contained on the Site, we may require you to provide Personal Information. For example, we will collect certain Personal Information if you choose to sign up for our e-mail list, participate in special offers, sweepstakes, contests or other promotions, sign up for any chat rooms, message boards, blogs or similar public venues we may offer, or send questions or comments to us via e-mail.

Please note that the online store to which you can link via the Site is provided and operated by an outside website, Café, which is independent from Sportsblast. Any credit card or other information you provide on the online store site will be collected by Café and will be subject to Café’s privacy policy. We have no control over Café’s use of your information, and we encourage you to review Café’s privacy policy before you provide any of your information on that site. We will not collect credit card or other billing information on the site.

We may also collect certain demographic information (such as gender or age) and information about your interests and preferences (“preferences information”). For example, we may collect such information if you choose to fill out one of our surveys, which we may make available to you on the Site or by e-mail. If we ever use any demographic or preferences information together with any Personal Information, then such demographic and preferences information will be treated as Personal Information under this Privacy Policy.

For some features of the Site, you may be able to submit information about other people. For example, if you wish to send an e-mail from the Site to a friend, you may be required to submit your friend’s e-mail address on the Site. We will use any such information that we collect from you about another person only to the extent necessary to carry out your request, and we will not use such information for any other purpose.

We may sometimes receive information about you from our business partners, outside websites or other third parties. We may combine Personal Information that you provide to us on the Site with such information from third parties. Our online use of such information from third parties will comply with the terms of this Privacy Policy.

How We May Use Your Information
If you provide us with Personal Information, we may retain and use that information for several purposes. For example, we may use your Personal Information in order to process and fulfill any services that you request, such as entering you into a sweepstakes, establishing a message board account for you, responding to your questions or sending e-mails to our mailing list subscribers. For certain games or other features that may be offered on the Site (such as a High Scorers list for a game or a create-your-own character gallery), you may be asked to submit information that will be posted on the Site. This information will be viewable by all users of the Site, so please do not submit any information that you are not comfortable disclosing to the public. We may also use Personal Information to ensure compliance with our policies and applicable law.

In addition, we may send you periodic communications by e-mail or regular mail, such as updates, special offers or other information related to the Site or The Kellys. If you wish to opt out of receiving our mailing list e-mails or other promotional e-mails from us at any time, simply follow the instructions for doing so included in the e-mails. We reserve the right to send you certain communications relating to the Site, such as service announcements or similar administrative or transactional messages, without offering you the opportunity to opt-out of receiving them.

With Whom We May Share Your Information
We may sometimes use other businesses to perform certain services for us, such as maintaining the Site and our mailing lists, sending postal mail (if necessary) and providing marketing assistance and data analysis. We may provide Personal Information to those businesses when that information is necessary for them to complete a requested transaction or otherwise perform their duties. Sportsblast will take reasonable steps to ensure that these third-party service providers are obligated to protect Personal Information on Sportsblast’s behalf.

In addition, we may occasionally make your Personal Information available to our affiliated companies or to third party business partners or sponsors (such as our co-promoters or sponsors for a sweepstakes that we run on the Site) for their direct marketing purposes so that they can let you know about products or services that we believe will be of interest to you. If you do not want us to share your Personal Information with these companies for their direct marketing purposes, please click here.

As Sportsblast develops, we may buy other businesses or their assets or sell our business assets. Customer information is generally one of the business assets involved in such transactions. Thus, in the event that Sportsblast or all of its assets are acquired, customer information would be one of the transferred assets.

We reserve the right to disclose visitor information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, other visitors, or anyone else that could be harmed by such activities. We also reserve the right to disclose visitor information when we believe in good faith that the law requires it.

Aggregate Information

From time to time, we may collect general, non-personal, statistical information about the use of the Site, such as how many visitors visit a specific page on the Site, how long they stay on that page and which hyperlinks, if any, they “click” on. We collect this information through the use of “cookies” and other tracking technologies, which are discussed in greater detail below. We collect this information in order to determine which areas of the Site are most popular and to enhance the Site for visitors. We may group this information into aggregate visitor data in order to describe the use of the Site to our existing or potential business partners, sponsors, advertisers or other third parties, or in response to a government request. We may also group responses to surveys and other demographic and preferences information that we collect from visitors into aggregate data for the same purposes. However, please be assured that this aggregate data will in no way personally identify you or any other visitors to the Site.

Cookies and Other Tracking Technologies
Some of our web pages utilize “cookies” and other tracking technologies. A cookie is a small text file that a website transfers to an individual’s hard drive for record-keeping purposes. For example, we may use cookies to collect information about website activity or to personalize your experience on the Site. Most browsers allow you to control cookies, including whether or not to accept them and how to remove them. You may set most browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser. However, please be aware that some features of the Site may not function properly or may be slower if you refuse cookies. You may occasionally get cookies from our advertisers or other third parties with links on the Site. We do not control these cookies. The use of advertising cookies sent by third-party servers is standard in the Internet industry.

Tracking technologies may record information such as Internet domain and host names; Internet protocol (IP) addresses; browser software and operating system types; clickstream patterns; and dates and times that our Site is accessed. An IP address is a number that is automatically assigned to your computer whenever you are surfing the web. Web servers, the big computers that “serve up” webpages, automatically identify your computer by its IP address.

Except for personalizing your experience when you visit the Site, it is not our practice to link the information we record using cookies or other tracking technologies to any Personal Information you submit while on the Site. However, we reserve the right to use cookies, IP addresses and other tracking technologies to identify a visitor only when we feel it is necessary to enforce compliance with the Site’s policies, to protect the Service, our customers or others, or when we believe in good faith that the law requires it.

Links to Other Sites; Public Venues

Please be aware that when you are on the Site, you could be directed to other sites that are beyond our control (such as The Kellys online store site discussed above). These other sites may send their own cookies to visitors, collect data or solicit Personal Information. The privacy policies of these other sites may be significantly different from this Privacy Policy. We are not responsible for the privacy practices of these other sites and cannot guarantee the security of any of your Personal Information collected there.

Please keep in mind that whenever you give out Personal Information on a “public” venue online (for example, in a message board, blog or chat room), that information can be collected and used by people you do not know. If you choose to voluntarily disclose information in any message board, chat room, blog or similar forum that may be available on the Site, the protections of this Privacy Policy will not cover such disclosure of information. We urge you to use caution when disclosing any Personal Information on these venues. We are not responsible and will not be liable for any opinions, content or other materials posted by users on any such venues, or for the use by other visitors or third parties of any information or content you may post to such venues.

If you use any chat rooms, message boards, blogs or other public venues that we may offer on the Site, you will be identified on those venues by the user name that you create. You may also provide additional information about yourself as part of your user profile. This profile information is entirely optional. Please be aware that your user name and any profile information you choose to provide will be viewable by all users of our message boards or other public venues, so please use caution when choosing a user name or providing any profile information. Information you provide on message boards or similar venues may also be viewable by the general Internet public. You agree that you will not disclose Personal Information relating to any other person in a public area of the Site without that person’s express consent. User’s email address will only be displayed if the user profile includes it.


We intend to take reasonable and appropriate steps to protect the Personal Information that you share with us from unauthorized access or disclosure. When you transmit Personal Information from your PC to our servers, your information is protected by a “firewall” (a combination of computer hardware and software that helps keep unauthorized visitors from accessing information within our computer network). Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your Personal Information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and cannot be responsible for the theft, destruction, or inadvertent disclosure of your Personal Information.

If you create a message board or other account on the Site, you may be asked to choose a password for your account, in which case access to your account will be protected by your password. We recommend that you do not disclose your password to any other person. You are responsible for maintaining the confidentiality of your password and account, and are fully responsible for all activities that occur under your password or account.

Updating Your Information

If you have registered for an account on the Site, you may view and update your account information at any time by logging into your account.

Children’s Privacy

This Site is not intended for use by children under 13. We do not knowingly collect Personal Information from anyone under 13 years of age, except for the limited circumstances described below. In the event a child under the age of 13 submits a question to us on the Site and identifies his or her age, we may use the child’s e-mail address for the sole purpose of responding to the child’s question on a one-time-only basis. However, we will not use the child’s e-mail address to recontact the child and we will delete it from our records once we have responded. If we become aware that we have unknowingly collected Personal Information from a child under the age of 13, we will make reasonable efforts to delete such information from our database.

Changes to Our Privacy Policy

The terms of this Privacy Policy may change from time to time. We will notify you of any material changes to this Privacy Policy by posting a notice on the homepage of the Site for a reasonable period of time after such changes are made that this Privacy Policy has been updated, and by changing the “Last Modified” date at the top of this Privacy Policy. We encourage you to check this page periodically for any changes. Your continued use of the Site following the posting of changes to these terms will mean you accept those changes.

Governing Law

This Privacy Policy and the privacy practices of Sportsblast will be subject exclusively to the laws of the State of California within the United States of America. Sportsblast makes no representation that this Privacy Policy and such practices comply with the laws of any other country. Visitors who use the Site and reside outside the United States do so on their own initiative and are responsible for compliance with local laws, if and to the extent local laws are applicable. If you reside outside of the United States, by using our Site, you consent to the transfer and use of your information outside your country.

Contacting Us

If you have any comments or questions regarding our Privacy Policy, please contact us at or at our contact information below.

Sportsblast, LLC
9420 Reseda Blvd. #572
Northridge, CA 91324
Phone: 818-882-7297
Fax: 818-882-7563

© 2006 Sportsblast, LLC. All rights reserved.

Privacy Policy

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